What The Hell Is This?: Creative Freedom, Brand Growth
A 48-page mini-book for creative leaders who need a breakthrough—fast.
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This is the Human Era—and it is pure opportunity. We are flooded with AI sameness, insta-mimicry and safe, forgettable ideas. People don’t crave more of that. Humanity is drawn to breakthroughs—the kind that changes what people see. This quick, no-fluff guide reveals my proven Brand New Eyes process—developed in my early days with Coca-Cola and on over 140 brands since. This is the creative freedom that unlocks artistic intensity, cuts through noise, and creates the kind of transformation that drives brand growth.
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Deconstructed to what matters.
You’ll learn how to shatter creative blocks, see your brand through the eyes of your ideal consumer, and turn insights into bold, market-shifting strategy and design.
You’ll learn how to shatter creative blocks, see your brand through the eyes of your ideal consumer, and turn insights into bold, market-shifting strategy and design.
Get Your Copy Today
In What The Hell Is This? Tom Cox reveals his immersive Brand New Eyes approach. Rooted in art history and fueled by creative freedom, this framework blends immersion, distinction, and transformation in a way AI can’t replicate.
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Creative freedom is your advantage.
Whether you’re a designer, creative director, entrepreneur, or brand leader, this book gives you the clarity and confidence to lead, stand out, and make your work unforgettable. No filler. No fluff. Just the breakthrough process to change what people see—now.
Whether you’re a designer, creative director, entrepreneur, or brand leader, this book gives you the clarity and confidence to lead, stand out, and make your work unforgettable. No filler. No fluff. Just the breakthrough process to change what people see—now.
This book will teach you how to:
Take leadership of the brand development process.
Wipe out preconceptions and creative blocks.
Empower yourself to make genesis decisions.
Clarify the expression of brand distinction.
Immerse into the ideal consumer’s world.
Transform brand growth opportunities.
Enjoy your creativity again and again.
...and much more.
What The Hell Is This? is more than just a book—it’s a practical roadmap for creative freedom and brand growth. Whether you’re a seasoned or an aspiring creative leader, Tom’s methods empower you to navigate the complexities of brand development. Gain a better understanding of the process and unlock your full potential. It’s your turn to break away from the ordinary and create something that truly resonates.
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