why people like to work with me:
My process is simple and human, never weighed down by unnecessary complexity
I strip brands to their essence so the distinctive truth of the identity comes through
I create breakthroughs that change what people see, with artistic intensity
• Designed globally recognized campaigns at Coca-Cola
• Worked with 140+ brands across multiple industries
• Author of What The Hell Is This?: Creative Freedom, Brand Growth
A 48-page Mini-Book for Those Who Need a Brand Breakthrough—Fast.
my work keeps working for you:
distinctive
immersive
transformative
“Rebranding with Tom was one of the best decisions I’ve made for the business.”
– Arturo Howard Owner, Giggle Monsters Craft Donuts
your brand should compound your growth
“the growth and success of our business can be tied back to Tom’s work on our brand.”
– Leticia and Harry Hutchins Owners, Alma Coffee
Brand New Eyes
My Brand New Eyes process overcomes the expected and elevates brands to the next level.
artistic intensity
smart creativity
low complexity
With 30+ years in design, strategy, and cultural branding, I’ve built global campaigns, iconic identities, and led transformations from the inside out. I combine artistic intensity—my way of breaking preconceptions before strategy takes shape—with smart creativity and low complexity to deliver fast, memorable breakthroughs.
“We chose Tom for a high-profile Holiday Inn project over large agencies—his energy, style, and ability to think differently set him apart. Easy to work with, flexible, and smart”
– Jessica McDougall Global Innovation Manager, Holiday Inn, IHG
Startups / Rebrands / Small Town / Global
for immersive, distinctive, transformative brand strategy and design, I’m your optimistic human.
Positioning
Strategy
Creative Direction
Naming
Identity
Packaging
Speaking
Artistic Intensity
