I create breakthroughs—the kind that change what people see. My 30+ years of experience spans the creation of iconic brand identities for Coca-Cola, Surge, Holiday Inn, Coca-Cola x NASA, and many more. My process is a counterweight to generic prompts and standard creative briefs. My artistic intensity thrives at the intersection of youth culture, CPGs, entertainment, and destinations.
My strategic blend of design symbolism and emotional branding has shaped some of the most recognized brands in the world. My Brand New Eyes process helps creative leaders and entrepreneurs elevate their brands to the next level.
If you’re ready for immersive, distinctive, and transformative strategy and design, I’m your optimistic human!